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8

July

HG&S Ltd bring innovative alcohol-free spirits from Denmark to Holland & Barrett

ISH Spirits were announced as part of the new Holland & Barrett product range on 5 July 2019. ISH is a new drinks brand from Denmark, using natural ingredients to provide alcohol-free alternatives for gin and rum, called GinISH and RumISH.

 

HG&S (Hops, Grapes and Spirits) Ltd is an independent licensed UK importer and distributor and this is the latest in our successful brand management. We find and partner with innovative brands from around the world to help realise their ambitions in the UK and Europe.

 

The Danish entrepreneur, Morten Sørensen, created ISH spirits to provide an alcohol-free option for those who can’t or don’t always have the desire to drink alcohol, but crave the same familiar flavours.

 

GinISH and RumISH satisfy the taste buds as spirits in their own right, and tasters confirm that they have the same flavour and sense of gin and rum and are perfect mixed into cocktails.

 

Fiona Davies, Food Buyer at Holland & Barrett, said: “ISH alcohol-free spirits are an important part of our new product range. It’s been exciting to work with a relatively new and ambitious company like HG&S Ltd to open up access to innovative brands.”

 

We focus on rare, innovative, quality products with providence. We work closely with brands from around the world, on-trade and off-trade partners, providing them with high-quality unique drinks.

 

Our previous successful brand management projects brought the world’s first sparkling gin, Kaava, to independent retailers and hotels in the UK from Barcelona, and the oldest Italian gin, Bordiga, to the UK high street.

 

David Smith, Founder of HG&S Ltd, said: “We are delighted to work with Holland & Barrett and to continue to offer retailers and consumers in the UK a broader choice of innovative drinks from around the world. I’m proud of our brand management, which is going from strength to strength.”

 

Information

HG&S Ltd is an independent UK importer and distributor of innovative food and drink products

https://www.hopsgrapesandspirits.com

HG&S Ltd sell products online through 
https://www.onlyhere4.com/

GinISH and RumISH are available from Holland & Barrett

https://www.hollandandbarrett.com/

 

About Holland & Barrett

Holland & Barrett is Europe’s largest health and wellness retailer leading the market with a broad range of vitamins, supplements, specialist food, sports nutrition and ethical beauty brands. Established in 1870, it is owned by the Letter One Retail Group (L1 Retail) and currently operates more than 1300 stores worldwide (including over 800 in the UK and Ireland) as well as a rapidly expanding e-commerce business. All Holland & Barrett colleagues are highly trained in nutrition and supplements, able to advise customers on their individual needs.

 

Media Team

Hops, Grapes & Spirits (HG&S Ltd)

9

July

Fiona Davies, Food Buyer at Holland & Barrett, speaks about the new ISH range.

Fiona Davies, Food Buyer at Holland & Barrett, said: “I chose ISH because it fills a gap in the growing alcohol free market. Its flavour profile offers customers the perfect satisfying switch for gin and rum unlike any other alcohol free spirit on the market. The branding is smart in both look and name and most importantly, the range has extension potential. Innovation that delivers great quality and value to our customers are key in my range making decisions.”

 

About Holland & Barrett

Holland & Barrett is Europe’s largest health and wellness retailer leading the market with a broad range of vitamins, supplements, specialist food, sports nutrition and ethical beauty brands. Established in 1870, it is owned by the Letter One Retail Group (L1 Retail) and currently operates more than 1300 stores worldwide (including over 800 in the UK and Ireland) as well as a rapidly expanding e-commerce business. All Holland & Barrett colleagues are highly trained in nutrition and supplements, able to advise customers on their individual needs.

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